Website audit services
Find out what your website is really doing.
A detailed website audit that investigates customer journeys, SEO, technical health and conversion paths, then turns the findings into clear priorities and recommended actions.
Owlixir
Website Audit
Audit overview
02
High
04
Medium
03
Opportunities
Enquiry path
Friction found before contact
Search structure
Important pages need stronger signals
Content clarity
Opportunity to improve the next step
Deliverable
Findings · Evidence · Priorities · Actions
Why audit your website?
The symptom is not always the problem.
When something on a website is not working as expected, changing things without understanding the cause can waste time and money. An audit investigates what is happening before deciding what deserves attention.
Visitors are not taking the next step
People reach the website, but calls, forms or enquiries do not follow as often as expected.
Search visibility is difficult to understand
Important pages may exist, but it is not clear whether search engines can find, understand and prioritise them properly.
Something feels wrong, but the cause is unclear
A slow page, awkward mobile experience or unreliable feature can point to a deeper issue that needs investigating.
You are considering changes without enough evidence
Before redesigning, rebuilding or investing in SEO, it helps to know what actually deserves attention.
The purpose of the audit
The goal is not to find problems for the sake of finding them. It is to separate what is working from what needs attention, then show you what is worth doing next.
What we investigate
Looking at the website as a whole.
Website issues rarely exist in isolation. We investigate the areas that influence how people find your website, experience it and move towards contacting your business.
Customer journey
We look at how easily visitors can understand what you offer, find what they need and take the next step.
SEO and search visibility
We examine the foundations that help search engines discover, understand and prioritise the right pages.
Technical health
We investigate technical issues that may affect how reliably and efficiently the website works.
Website experience
We review the content, layout and usability that shape how visitors understand and interact with the website.
The exact scope depends on your website and what needs investigating. If deeper access would help us examine a particular area, we confirm what is needed before the audit begins.
What you receive
Findings you can actually use.
Your audit is delivered as a detailed PDF report that turns the investigation into documented findings, priorities and practical recommendations.
Owlixir
Website Audit Report
Findings, priorities and recommended actions
Critical
Improvements
Opportunities
Working well
Example finding
High priorityEnquiry journey
Friction was identified between an important service page and the visitor's next step.
Why it matters
Visitors may leave before reaching the enquiry point.
Recommended action
Reduce friction and make the next step easier to reach.
Documented findings
What we identify is recorded clearly, including issues, opportunities and areas that are already working well.
Evidence and context
Where useful, findings include the affected page or location, supporting evidence and an explanation of what is happening.
Clear priorities
Findings are organised so you can distinguish what deserves attention first from lower-priority improvements and opportunities.
Recommended actions
You receive practical recommendations explaining what to consider next, without being tied to Owlixir for implementation.
Your report
The report is yours. You can act on the recommendations yourself, share them with your existing developer or ask Owlixir to quote separately for implementation.
How the audit works
Understand the scope before the work begins.
We first make sure the audit fits your website and what you need to understand. You know the scope, any access requirements and the quote before committing.
Request
Send us your website and tell us what you would like to understand or improve.
Review and scope
We review the website, confirm whether an audit is suitable and define what should be investigated.
Access and quote
If deeper access would help, we confirm what is needed and provide a quote based on the agreed audit scope.
Confirm and investigate
Once the scope is accepted and payment is arranged, we investigate the website and document the findings.
Report
You receive your detailed PDF audit with findings, evidence, priorities and recommended actions.
About website access
Most audits can begin with what is publicly visible. If access to WordPress, analytics, Search Console or another relevant system would improve the investigation, we explain what is needed before the audit starts.
Where access is required, temporary user access with only the permissions needed is preferred. You do not need to share your personal login credentials with us.
Two ways to start
Not every website needs a full audit.
If you want an initial view of whether something may deserve attention, start with a free website check. If you need a deeper investigation with documented findings and recommendations, choose a website audit.
Free website check
FreeIs there something worth your attention?
A focused human review that gives you an initial view of whether anything obvious deserves further attention.
This is a first look, not a comprehensive audit or detailed technical report.
Request a free website checkWebsite audit
QuotedWhat is happening, and what should you do next?
A deeper structured investigation for businesses that need documented findings, evidence, priorities and recommended actions.
The scope and quote are confirmed before you commit to the audit.
Request a website auditRequest a review
Tell us about your website.
Share your website and what you would like us to look at. Choose a free Website Check for a focused first look, or a Website Audit for a deeper investigation.
Before you commit
Choosing an audit here does not commit you to payment. We review your request and confirm the scope and quote before you decide to proceed.
Website audit FAQ
Before you request an audit.
A few useful answers about scope, access, pricing and what happens after the investigation.
What is included in a website audit?
The exact scope depends on your website and what needs investigating. An audit can cover customer journeys, search visibility, technical health, content structure, usability and conversion opportunities. We confirm the scope before the audit begins.
Is a website audit the same as an SEO audit?
Not exactly. SEO is one part of the wider website audit. We can investigate search visibility and technical SEO foundations alongside customer journeys, usability, functionality and other areas that may affect how the website performs.
What is the difference between a free Website Check and a Website Audit?
The free Website Check is a focused first look for any obvious issue or opportunity that may deserve further attention. A Website Audit is a deeper structured investigation with documented findings, evidence, priorities, recommended actions and a detailed PDF report.
Do you need access to my website?
Not always. Most audits can begin with the publicly accessible website. If access to WordPress, analytics, Search Console or another relevant system would improve the investigation, we explain what is needed before the audit starts. Temporary access with only the required permissions is preferred.
How much does a website audit cost?
Website audits are quoted based on the website, its complexity and the scope of the investigation. We review your request and confirm the scope and quote before you decide whether to proceed.
What if the audit does not find any major problems?
An audit is an investigation, not a promise that problems will be found. If the website is in good shape, the report will say so and document what was reviewed, what is working well and any lower-priority observations or opportunities identified.
Do I have to use Owlixir to make the recommended changes?
No. The audit report is yours. You can make the changes yourself, share the report with your existing developer or ask Owlixir for a separate quote to help with implementation.
Understand what comes next
You don't need to know what's wrong before you ask.
Start with the level of investigation that makes sense for you. We'll help establish what deserves attention before you decide what to change.
Audit scope and quote are confirmed before you decide whether to proceed.
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